In this day and age, car dealers have to market themselves in a variety of ways. These include social media, email, and more. Using the right car dealer marketing strategies can increase sales with improved lead generation, engage customers in a meaningful way, and strengthen the brand image of your dealership.
What is the scope of marketing?
One of the most successful car dealer marketing strategies is a contest or give-away. Whether you’re giving away an expensive sports car or a free trip to the Caribbean, this type of campaign is sure to stand out from the competition.
Another great way to market your dealership is through customer reviews. In fact, a recent CMO Council study found that online reviews significantly helped car buyers and service customers find the perfect dealership for their needs.
Aside from online reviews, it’s also important to have a strong website and online presence for your dealership. This will help you show potential customers that you’re a trustworthy dealership with an established reputation.
Create content that answers questions and concerns that consumers may have about buying a vehicle or servicing their current car. This includes how-to videos, Q&As, and more.
Use your social media channels to share these types of captivating content. Including behind-the-scenes footage and other captivating content can establish your dealership as an authority in the automotive industry.
In addition to digital marketing tactics, car dealers should also consider a number of traditional marketing methods such as print advertising. However, a good majority of your dealership’s budget should be dedicated to performance-driven campaigns that generate actual sales leads and keep lapsed customers engaged.